WWT announces partnership with BRITA on World Water Day

On World Water Day, WWT, the charity for wetlands and wildlife, announces its new partnership with water filter manufacturer BRITA.

WWT’s Blue Recovery Fund finances crucial research and conservation work, laying the foundations for WWT to reach its ambition of creating 100,000 hectares of new and restored wetlands in the UK.

BRITA has donated £10,000 to WWT’s Blue Recovery Fund and has committed to donating a further £25,000 in 2024 and 2025.

Pete Lee, WWT’s Head of Philanthropy, said:

"WWT is delighted to be partnering with BRITA. Their valuable contribution to our Blue Recovery work will help us undertake critical research and work on the ground to create and restore wetlands in the UK for the benefit of people and nature.

Wetlands teem with biodiversity, while providing essential protection to people against the impacts of the climate crisis, floods, droughts and pollution. Partnerships like this are vital for helping us to stand up for wetlands and reverse their decline."

Rebecca Widdowson, marketing director at BRITA, said:

"Water is the life source of everything and protecting it for the future is a collective responsibility we’re proud to be a part of at BRITA.

We’re delighted to be partnering with WWT to support the Blue Recovery Fund, a project which aims to bring individuals and businesses together with one shared vision – to create and restore healthy wetlands around the UK for nature, people and the climate."

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