Gift donation as part of Elf Academy
As part of our Elf Academy Christmas event, we ask young recruits to bring along a pre-loved gift, toy or book in good condition that can be donated to local children's charities.
This is a fantastic and eco-friendly way for us to show our support for these amazing organisations during a particularly difficult time. And it's also a great lesson for Elf Academy recruits to learn about the spirit of kindness and generosity.
The donation forms part of the overall experience, with the recruits learning to wrap and label their own gift. Our Head Elf (AKA learning manager Joanne!) then takes them to our chosen charity - including several women's refuges and Barnardo's - where they help to make a huge difference to someone's Christmas.
