Skip to content header Skip to main content Skip to content footer
WWT
Join

WWT Values and Behaviours

At WWT we value diversity, encourage innovation, empower each other, and strive to create a workplace people want to be part of. This framework is designed to help us achieve this together and to support you in the essential role you can play at WWT.

In short, it’s about who we are and how we do things.

These are our values

These are the core principles that underpin WWT’s ways of thinking and working. They guide us and let others know what drives our organisation. They should bring clarity and focus to our workdays, ensuring that we’re in a much stronger place to deliver our Vision.

We lead the way

We look beyond the expected. We are innovative and open to change. We demonstrate our values in all that we do and find solutions that support our vision, mission and strategy.

We bring life

We’re doers by nature, for nature. We are proactive; making decisions by the right people at the right time. We inspire hope and have a can-do attitude. We make the most of our resources; doing the best for WWT and the planet.

We inspire connection

Connection is woven into everything we do. We connect to and collaborate with one another, working together with our supporters, colleagues and partners to move people and drive action.

These are our behaviours

To support each value, three behaviours have been identified. These are the practical ways we can demonstrate the values in our day-to-day roles in order to collectively succeed both individually and as an organisation.

We lead the way

We are role models. We will embody WWT’s vision and mission by demonstrating our expertise and acting as an ambassadors for the organisation. By being role models we will inspire those around us to make a long-term impact, which will attract support and build trust for WWT internally and externally.

We strive for better. We will be innovative, curious and challenge the norm. We will embrace change and pioneer new ways of doing things. We will cultivate a culture of continuous improvement. Because through continuous improvement we can maximise our impact and adapt our ways of working to the changing needs of the landscape we operate in, as and when we need to.

We see the big picture. We will have a clear understanding of how our roles impact and influence the achievement of our strategy. We will contribute to WWT’s mission by being bold and ambitious in everything we do. Because it allows us to deliver our strategic mission, while also anticipating and adapting to change.

We bring life

We get stuff done. We empower decisions to be made at the right level. We’re proactive and own decisions, both when things go well and when things don’t work out. We drive WWT forward based on the evidence available at that time. It means we can quickly drive initiatives forward to make effective progress and can change direction at pace.

We inspire others. We inspire hope and positivity through a can-do approach, we love what we do and tell others, we bring energy to the way we do things. This helps us to create a positive, community culture across WWT, which will enhance our reputation both internally and externally.

We are resourceful. We’ll make the most of our resources, to make them go further. We’ll demonstrate a commercial mindset and consider the impact to the planet in the choices that we make. It allows us to maximise our impact and increases our sustainability over the long term.

We inspire connection

We work well together. We actively build positive internal and external relationships. We share knowledge and best practice across the organisation and find common ground in challenging situations and the day-to-day. This way we can foster innovation and creativity through collaborative working, whilst supporting and encouraging each other.

We respect one another. We make sure there is mutual respect in our interactions with others. We consider the diverse needs and experiences of others and respect professional expertise. This encourages a diverse range of opinions that will contribute to WWT’s goals and creates a welcoming and inclusive environment where everyone feels valued and accepted.

We engage with others. We understand the need to have difficult conversations to achieve positive outcomes. We recognise excellent contributions to WWT and actively seek feedback from colleagues on our own work. This approach creates an open culture where difficult conversations can create positive outcomes.

Read our full Values and Behaviours Framework.