‘Lucy Lapwing’ is announced as WWT’s latest ambassador

The Wildfowl and Wetlands Trust has appointed the naturalist, birding expert and self-confessed ‘nature nerd’, Lucy Hodson aka ‘Lucy Lapwing’ as a new ambassador.

Lucy, who is a wildlife presenter and campaigns to make the countryside safer for female naturalists and birders, is also known for her popular YouTube channel which focuses on birdsong tutorials.

Lucy said of her ambassador role:

Working in conservation, I’m really passionate about connecting people to the weird, freaky, beautiful and funny species we share our lives with and I’m so proud to be working with WWT in helping to ignite that passion in others, particularly for wetland wildlife.

I grew up close to WWT’s Martin Mere site in Lancashire and it was somewhere that really inspired my love and interest in nature as a child.

I want to inspire that interest in others and demonstrate how vital wetlands are in fighting the biodiversity crisis. Furthermore, having survived cancer, I want to show how vital it is to connect with nature for your mental and physical health and wellbeing.

Lucy will join the charity’s existing ambassadors Ollie Olanipekun and Nadeem Perera, the founders of bird watching collective Flock Together and academy-award winning actor Sir Mark Rylance along with WWT president Kate Humble and Vice Presidents Mark Carwardine, Mike Dilger, David Lindo (AKA the Urban Birder) and Chris Packham CBE.

Sarah Fowler, WWT’s Chief Executive commented:

We really are delighted to have Lucy on board as an ambassador – her passion for nature and wetlands coupled with her amazing knowledge of birds makes her the perfect fit for WWT and our mission to get more people switched onto the possibilities of wetlands to fight climate change and support wildlife, people and the planet.


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