The Mileage Company donates over £40,000 to WWT
The Mileage Company, operators of Airmiles, the UK’s leading travel rewards scheme, has announced its new partnership with the Wildfowl & Wetlands Trust (WWT), the leading conservation organisation saving wetlands for wildlife and people across the world.
Through its Airmiles travel rewards scheme, The Mileage Company is donating over £40,000 to support environmental projects such as saving the Madagascar pochard, the world’s rarest duck from extinction and other conservation breeding programmes undertaken by WWT.
The Mileage Company donation to WWT is the result of two of Airmiles' environmentally friendly customer initiatives; where members send in their old mobile 'phones which are reconditioned and reused in developing countries, instead of ending up in landfill, and shopping via Airmiles Eco Shop for sustainable products like eco-kettles and organic beauty products. For both these initiatives Airmiles members collect miles and the profits are donated to two partner charities, the Wildfowl & Wetlands Trust and Rainforest Concern.
Andrew Swaffield, Managing Director, The Mileage Company, operators of Airmiles, said: “We take our responsibility for the environment very seriously. Airmiles customers tell us they love travel but would like help in reducing their carbon footprint along the way. Our mobile 'phone recycling and Eco Shop initiatives mean that Airmiles customers can make a significant contribution to environmental projects. And we're delighted to donate profits from these initiatives to the vital conservation work by Wildfowl & Wetlands Trust and Rainforest Concern."
John Creedon, Corporate Relations Manager, Wildfowl & Wetlands Trust, said: “We are very pleased to receive such a generous donation from the Airmiles scheme, towards our conservation and education work. It's really exciting to receive this boost to our funds, particularly in this, the International Year of Biodiversity.”
The United Nations declared 2010 to be the International Year of Biodiversity. It is a celebration of life on earth and the value of biodiversity in our lives. To find out more about Airmiles commitment to the environment visit the World in Mind area on the web site www.airmiles.co.uk/worldinmind.
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